Immediately show up under targeted search phrases
Offline conversion tracking along with machine learning will help you drive sales and generate leads.
Our team will uncover high intent keywords that convert for the lowest cost per click. We’ll set up conversion tracking and pass this data through to Google Ads and pair it with a bidding strategy that uses machine learning to only show your ads to those that convert. Everything will be built out in your account, so you own the changes once set up if you decide to manage the campaigns in-house.
Paid Search FAQs
What is paid search?
Paid search is an online advertising model in which advertisers pay a fee each time their ad is clicked. With search engine advertising, advertisers bid on relevant keywords and phrases that trigger their ads to be displayed in the search engine’s sponsored links when users search for those terms. The fee the advertiser pays is based on the number of clicks their ad receives.
PPC (pay-per-click) advertising is the most widespread form of paid search advertising, which is a type of digital marketing strategy that enables businesses to pay search engines to position their advertisements higher on related SERPs (search engine results pages). This is done with the purpose of driving more traffic to their website.
How does paid search work?
Paid search works by allowing businesses to bid on search terms that they believe are relevant to their product or service. When a user performs a search query using one of these terms, the businesses that have bid on the term are presented in the results in the form of ads. Depending on the amount of the bid and the relevancy of the ad to the search query, the ad will be placed higher or lower in the search results. When a user clicks on the ad, the business is charged a fee for the click.
Ads that are paid for appear at the top of the SERP, and they are marked with a green box that reads ‘Ad’. If you want to drive traffic to your website, sign up for a Google Ads account. You only pay when someone clicks on your ad and is taken to your site.
Why use paid search?
Paid search is a powerful marketing tool because it allows you to reach your target audience on search engines at the exact moment they are looking for what you offer. With paid search, you can quickly drive qualified leads to your website and increase your online visibility. Paid search also provides valuable insights into how your customers search online and how you can improve your website and campaigns to meet their needs.
Google Ads is a cost-effective way to advertise, as you only pay when someone clicks on your ad, preventing any money from being wasted on impressions that don’t lead to engagement. Moreover, paid search does not have a minimum spending requirement, which sets it apart from other digital advertising platforms.
Why is paid search important?
Ads that require payment typically guarantee an improved presence of a business and expose them to a wider range of potential customers. These ads typically target people who are looking for goods or services similar to those provided by the advertised company, thus increasing the amount of people that are exposed to the brand and potentially becoming customers.
What paid search channels are there?
1. Google Ads 2. Bing Ads 3. Yahoo! Search Ads 4. Amazon Advertising 5. Baidu Ads 6. Yandex Ads 7. Facebook Ads 8. LinkedIn Ads 9. Twitter Ads 10. Quora Ads 11. Taboola Ads 12. Outbrain Ads 13. AdRoll Ads 14. Criteo Ads
What paid search is most effective?
The most effective paid search strategy depends on the goals of the business. However, some of the most effective forms of paid search include search engine marketing (SEM), pay-per-click (PPC) advertising, display advertising, retargeting, and social media advertising.
If you are you looking to get your business noticed right away then paid search is the perfect solution for you! With paid search, you can immediately show up under targeted search phrases, making sure your business stands out in the crowd. With this service, you can easily reach potential customers who are actively searching for your product or services. Our team will help you bid on targeted search phrases, so you’ll be sure to get the best results. Take advantage of this cost effective way to reach your target audience and get your business noticed today!