2 weeks
from kickoff to a prioritized AI roadmap
90 days
to working AI in your day-to-day workflows
14+ years
of B2B growth, marketing ops and CRM experience behind every build
Your team is already using AI. That’s not the same as a strategy.
Most companies have a few people experimenting with ChatGPT and a handful of tools on trial. Very little of it shows up in revenue, margins or hours saved.
Scattered experiments
Everyone uses AI their own way. Nothing is shared, repeatable or measured, so the wins stay with one person.
Too many tools, no priorities
New AI products launch every week. Without a ranked list of use cases, budget goes to whatever got demoed last.
Risk nobody owns
Customer data ends up in tools no one approved, and there’s no policy for what AI can say or do on your behalf.
Four ways we move you from experiments to results
Start with one or take on all four. Everything is built on the stack you already have, and you own all of it.
AI strategy & roadmap
Know where AI fits, what it will cost, and what it should return.
- AI readiness assessment across teams, tools and data
- Use-case inventory scored by value, effort and risk
- A 90-day roadmap with owners and success metrics
- Tool and budget recommendations matched to your stack
Workflow automation & AI agents
AI built into the work your team does every day, with people in the loop where it matters.
- Marketing, sales, operations and support workflows
- Built on HubSpot, Salesforce, Zapier, Make and the apps you already use
- Human review steps and guardrails you sign off on
- Revenue systems through our AI RevOps service
Team training & enablement
AI only pays off when people use it. We make that the default.
- Hands-on workshops by role: leadership, marketing, sales and ops
- Shared prompt libraries, custom GPTs and Claude Projects
- An internal AI champions program
- Adoption tracking, so you can see what’s actually being used
AI governance & AI visibility
Use AI safely inside the company, and get found by AI outside it.
- A plain-English AI usage policy and data rules
- An approved-tools list and a simple review process
- Track how AI assistants describe and send traffic to you with GCCO AI View
- llms.txt and content fixes that help AI assistants recommend you
Assess. Pilot. Scale.
Step 1 · Weeks 1–2
Assess
We interview your team, map your workflows, tools and data, and deliver a ranked list of AI use cases with a 90-day roadmap.
Step 2 · Weeks 3–8
Pilot
We build the two or three highest-payoff use cases, test them on real work, and measure hours saved and results against a baseline.
Step 3 · Weeks 9–12 and beyond
Scale
We roll out what works to every team, train people on it, put the usage policy in place, and keep adding new workflows.
Ways to work with us
Start with an assessment, or bring us in for the full program. No long-term contracts.
Third-party software and AI usage (for example ChatGPT or Claude seats and API costs) are billed at cost. You’ll see estimates before anything is built.
We build with AI, too
Our own AI products, in production
We don’t just advise on AI. GCCO AI View tracks how ChatGPT, Claude and other AI assistants send traffic to your site, and our free llms.txt generator and WordPress plugin help AI models understand your content. The same team builds your systems.
“Joe is a software engineer turned digital marketer who helped us set up our Hubspot instance and supports our team with his marketing automation badassery.”
Rett Kearby, Founder
Growth people who build with AI, not an AI shop guessing at your business.
GcCo is led by Joe Dearbonne, a software engineer turned growth marketer with 14+ years running demand generation, paid search, and HubSpot/Salesforce attribution for B2B companies, including director-level roles at SnapEngage and Sovrn.
That matters for AI transformation. The hard part isn’t the model. It’s knowing which workflows matter, how your data moves, and what your leadership team will measure. AI makes it faster and cheaper to build. Experience makes sure it’s the right thing to build.
Stack: OpenAI · Claude · HubSpot · Salesforce · Zapier · Make · Clay